Infernal Média’s Macarons
A little sugar, a lot of passion to say THANK YOU.
In the fall of 2018, when it was time to thank our customers and partners for their loyalty, we chose to go for a gift that was different and represented us better than a good bottle of wine or a card with the traditional snowflake. But… what to choose?
After much thought, we concluded that the holiday season is, for most people, a time when business slows down and human relationships are prioritized and strengthened.
From this simple observation came the idea that we wanted to personally invest ourselves in bringing joy to all the people we speak to, write to, and call throughout the year. Because it’s important to show them that they matter and to take the time to demonstrate it. Investing ourselves meant creating something, and thus the project – Macarons – was born!
But why these little cakes? First, because, as IGA says… Food is everything!
Second, because through the making of these macarons, we put our values into practice: the importance of product quality and aesthetics, the satisfaction of a job well done, openness to learning and stepping out of our comfort zone, and, of course, finding solutions when we don’t know what to do.
Over the course of a weekend, we experimented, tasted, tested, corrected, and finally succeeded in making over 300 macarons in six original flavors, which we carefully packaged and distributed during the week of December 17.
We hope you enjoy tasting these macarons as much as we enjoyed making them for you.
A look back at the process
Our team wasn’t afraid to get their hands dirty to offer you the best. A wonderful activity carried out with joy, good spirits, and almond powder! From weighing the ingredients to mastering the piping bag and assembling the shells with the various fillings, no effort was spared!
