Scheduling or backdating your Facebook posts for beginners
Scheduling posts
When creating a post, you have four main options: publish, draft, schedule, and backdate. In our case, scheduling posts is definitely the most useful tool. First, we create an editorial calendar with different post themes, such as “Fun”, “News”, “Blog”, and so on. Then, posts are created and scheduled for times when your fans are online. We can always change the date if current events shift and you have a hot topic! This way, there’s less work in the evenings or on weekends.
Backdating to correct mistakes
Have you ever tried backdating a post? Simply put, the publication date seen by the viewer is set in the past! So, if you forgot to post or if your offer has been valid since an earlier date, you can show that it’s been online for a while already. This way, no one can say you forgot 😉
For other tips, like managing the placement or audience of your post, contact us!