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A brand image is worth a thou­sand words

Brand image high­lights a company and shapes how it is percei­ved by the public. When applied correctly, it can increase recog­ni­tion and unique­ness for both a busi­ness and its products, while helping them stand out from compe­ti­tors in the market. Curious to learn more? Keep reading!

From Imagi­na­tion to Reali­za­tion

Just like any good meal, this process requires seve­ral steps to create an effec­tive brand image. Its different ingre­dients must be care­fully thought out. This reflec­tion is desi­gned to help consu­mers auto­ma­ti­cally asso­ciate your image with your brand.

First, you need to deter­mine the advan­tages, strengths, values, and mission of your busi­ness—in short, its main charac­te­ris­tics. Such a stra­tegy requires a solid unders­tan­ding of your target audience as well as the market.

Next comes the crea­tion of the brand iden­tity. It may sound inti­mi­da­ting, but it’s not as compli­ca­ted as it seems. In fact, this step is a symbio­sis of seve­ral commu­ni­ca­tion tools, inclu­ding logos, typo­gra­phy, slogans, graphic design, and the imagery asso­cia­ted with the company. Chances are, you already have many of the key ingre­dients of the recipe, you may just be missing a few spices to create the perfect blend.

A Few Examples

There are thou­sands of brands out there, but some stand out more than others. Proof of this? When you type “apple” on the inter­net, you don’t land on the fruit—you find the brand crea­ted by Steve Jobs. And of course, everyone reco­gnizes the logo of that famous apple. It’s the same with colors: some brands can be reco­gni­zed instantly, simply by their colors:
If this color combi­na­tion makes you think of Subway, you’re abso­lu­tely right (and while it may not be the perfect example of a culi­nary feast, you have to admit they’ve nailed it on the marke­ting side). Choo­sing the right colors is some­thing to consi­der care­fully when buil­ding a brand image. And what about you—do you know what message your image is sending to the public?

A Vital Element for Success

Unfor­tu­na­tely, many busi­nesses over­look the need for a strong brand image, belie­ving it to be an unne­ces­sary or costly expense. Ulti­ma­tely, this neglect can lead to various issues, such as poten­tial reve­nue loss or more diffi­cult recruit­ment. Think of it this way: hiring employees becomes much easier when your brand has some recog­ni­tion.

Never unde­res­ti­mate the pride that comes from being asked where you work, and having your inter­lo­cu­tor know your company.

This is why having a strong brand image is crucial, whether you’re a small-to-medium enter­prise or a multi­na­tio­nal. Having a distinc­tive style and knowing how to present it effec­ti­vely will help anyone looking to boost sales and increase visi­bi­lity. It’s essen­tial to be reco­gni­zed, for all the right reasons.

Distri­bu­tion, or “How to Broad­cast Your Brand Image”

To maxi­mize the impact of your brand image, you need to use it stra­te­gi­cally across every chan­nel where you can reach your audien­ce—­web­site, prin­ted mate­rials, social media, adver­ti­sing, and more. Doing so will help imprint your brand in people’s minds. Now it’s time to move to the next step: become the Gordon Ramsay of your field!

This is where Infer­nal Média comes in. With our all-inclu­sive services for brand distri­bu­tion, adver­ti­sing, and website and social media mana­ge­ment, your valuable brand iden­tity is in the best possible hands. We’ll guide you through every deci­sion and imple­ment every­thing needed to help you get the most out of your busi­ness.

Want to take your brand even further, no matter your budget? Contact Us