Blogue

Adver­tise your job offers on social media

Targe­ting crite­ria are more precise than ever. It’s time to allo­cate an adver­ti­sing budget for your job offers on social media. Don’t forget to define in advance the socio-demo­gra­phic crite­ria of your candi­dates, such as level of educa­tion, school atten­ded, current employ­ment status, passions rela­ted to their profes­sion, etc. Base your­self on your current employees and target simi­lar inter­ests to help you!

Plat­forms

Use digi­tal plat­forms to their full poten­tial. You can post your job offer on seve­ral sites at the same time. Why limit your­self to just one, when a wide variety of websites are avai­lable? On social media, we parti­cu­larly recom­mend two plat­forms: Face­book and Linke­dIn. On Face­book, you can create a job offer, share it, and make a post about the posi­tion. Use every option avai­lable to you. Linke­dIn is a network of profes­sio­nals in every field.

If your job offer is for a posi­tion that doesn’t require expe­rience or speci­fic skills, it’s not neces­sary to post it on Linke­dIn. Howe­ver, to find specia­li­zed candi­dates, this social network is ideal!

Stand out

Find an origi­nal way to attract your candi­dates. A simple way is to focus on a stri­king and profes­sio­nal image. In addi­tion, you can high­light advan­tages that set you apart from other employers and show­case them at the fore­front of your posts. For a more advan­ced approach, you should consi­der an HR video, which is a recruit­ment video where the employer promotes them­selves to poten­tial candi­dates.