The relevance of collecting and using email lists in 2019
MailChimp mailing lists
Sending newsletters is common in many businesses. When used well, a newsletter can be a marketing tool with a significant impact on your sales. However, it’s important not to see it merely as a conveyor belt for your sales goals. To prevent consumers from quickly unsubscribing from your mailing list, make sure to include posts about current events in your industry or updates about your business.
Remarketing
You’ve probably heard of remarketing. A complete and well-segmented email list can be an incredible tool for targeting the right audience. For example, you can separate your audiences by product type and target existing customers to bring them back to your business. Additionally, customers who have filled out a form without making a purchase can be targeted with your ads. This way, you have more opportunities to encourage them to take action.
Similar audiences
This is where things get really interesting. As you know, some customers share traits that make them likely buyers of your products. Sometimes, it can be difficult to pinpoint these common interests. Why not let their online data do it automatically? Yes, with an email list, it’s possible to create a lookalike audience based on your existing customers! For example, we take customers who purchased an SUV from your business and create a similar audience to reach SUV consumers… from your competitors!
However, it’s not easy to make it all work correctly. Let us handle it for you!
