A little reading, a lot of ideas

This is often one of the most common mistakes we notice. Don’t assume that your fans neces­sa­rily want to hear only about your promo­tions or topics that seem rela­ted to your busi­ness goals. Make them laugh, enter­tain them, and above all, stop always trying to sell. Instead, see social media as a great way to build a rela­tion­ship and a perso­na­lity for your busi­ness.

Engage in the comments

Join the conver­sa­tion! You’re not just there to answer serious ques­tions. Your fans will be thril­led to see that you take the time to engage with them! It’s the first step in esta­bli­shing a friendly connec­tion.

Let your fans choose

Have you ever used the poll feature on Face­book? It’s very simple, and fans gene­rally parti­ci­pate. Use it to let them choose your next promo­tion or debate their favo­rite product.

News gets reac­tions, but nostal­gia brings smiles. “Back in the day, it was so much better!” Well, unless your company didn’t have a good repu­ta­tion. In any case, you can always revi­sit funny old events or old photos of your busi­ness.

It pays off

Remem­ber, the more an indi­vi­dual inter­acts with your posts, the more they will see them in their news feed. Addi­tio­nally, your orga­nic reach improves with the number of people inter­ac­ting with your posts.

Our digi­tal marke­ting team will be happy to create an effec­tive post­ing calen­dar for you. Rely on the services of Infer­nal Média!